These days, social media is more than just a spot to share photos and news. It has become an important place for brands to gain or lose customer trust.

Brands need to be smarter than ever because of the rise of new content forms, the need for more real content, and the need for personalized experiences. Three major trends are changing how brands connect with their customers as we move toward the end of the year and the year 2025. Keep reading to learn more about these trends and how to make the most of them.

1. Livestream Shopping: Where Fun And Shopping Come Together

There is less of a line between shopping and entertainment with livestream shopping, which gives customers a new way to connect with brands. You can show off goods in real time, answer questions right away, and make the shopping experience more interactive with this format. It’s interesting, happens right away, and can directly lead to sales from the stream.

What brands can do:

• Hold a video event to promote a new product or a sale during the holiday season.
• Use the time to show off the product, talk about its benefits, and talk to people directly, which will turn them into customers.

2. Using AI To Create Content: Efficiency Meets Engagement

AI is changing the way content is made, giving you new ways to organize your social media activities while still posting unique, interesting content. AI tools can help you look at data, come up with content, and even schedule posts, so you have more time to think strategically.

It’s important to use AI to improve your brand’s voice, not to replace it.

What brands can do:

• Let AI do the boring jobs so your team can work on creating new ideas and plans.

3. Short-Form Video: Trend Watch It in 30 Seconds or Less

Short-form video is popular on all platforms. Short, interesting movies like these are exactly what people want these days. People on social media have shorter attention spans now than ever before, which makes short, powerful content more important than ever.

What brands can do:

• Focus on making short movies that look good and tell a story or send a message in less than 30 seconds.
• Think about material that shows what goes on behind the scenes, product demos, or even customer reviews. Stay true to yourself and get to the point.
• Being consistent is very important here—posting often will help people remember your brand.

Source: forbes