The world of internet marketing is changing quickly as technology keeps getting better. In 2024, companies need to keep up with new trends if they want to stay competitive and keep their customers interested. Here are the most important digital marketing trends that will shape 2024, from advances in AI to new ways to make the customer experience more unique.
1. Marketing Automation Powered By AI
AI (artificial intelligence) is no longer just a trendy word; it’s becoming an important part of digital marketing plans. AI will be used to power everything in 2024, from apps for customer service to making content. Chatbots and other AI-powered tools can answer questions from customers, divide audiences into groups, and even personalize email marketing efforts. This helps businesses be more efficient while still giving customers a more personalized experience.
For example, Sephora uses chatbots and virtual assistants driven by AI to give customers personalized product suggestions, which makes shopping more enjoyable. Sephora’s AI tools help boost sales and customer satisfaction by looking at what customers like and how they buy things.
2. How Video Content Is Still Becoming More Popular
Video is still the most important thing in internet marketing, and that won’t change in 2024. People would rather watch videos than read text-based material, and this is true on both social media sites like TikTok and video-sharing sites like YouTube. Marketers use video to show off their products, get customer feedback, and tell stories from behind the scenes, as well as to raise knowledge of their brands.
Nike has started using videos on a lot of different channels, like social media and YouTube, where they tell powerful stories. They mix showing off products with inspiring content, which makes people more interested in the brand and more loyal to it. Their efforts often go viral because the stories they tell in videos are so interesting.
3. Short Pieces Of Content For Social Media
As social media sites change, they are putting more emphasis on short videos that get people’s attention quickly. In 2024, brands should put most of their efforts into Instagram Reels, TikTok, and YouTube Shorts. Short-form material is great for getting younger people’s attention because it’s easy to read, easy to share, and very interesting.
For instance, Gymshark has made a lot of money off of short videos on TikTok and Instagram Reels. Gymshark has successfully reached out to the fitness community by making workout challenges and quick fitness tips go viral. This has helped raise knowledge of their brand and boost sales, especially among younger people.
Source: vaganza